We are proud to announce…
..that BabyCentre, the #1 pregnancy and parenting destination worldwide, has appointed Kindred to deliver a year-long national campaign of consumer-facing communications, showcasing the site's wealth of information and how it supports new and expectant parents, as well as handling targeted communications with the trade media.
BabyCentre, which is visited by more than two million people in the UK every month, has been looking out for a PR agency to help ramp up its sales and marketing activities in order to increase brand awareness among parents, as well as highlighting the features of its unique life-stage marketing platform to the media community.Aimee Geller-Promisel, Director, Public Relations for BabyCenter LLC said: “BabyCentre currently serves over 24 million families worldwide every month, with a blend of expert advice and mum-to-mum wisdom personalised to the age of her child. Our mums trust us to share in their private journey, which is a hugely privileged position. We wanted an agency in the UK which could help us tell our story, demonstrate our leadership in this space and communicate our offer to complimentary brands."
