Nike’s World Cup ad gets the chop. Result?
3 weeks to go and the World Cup TV ads have kicked off. It’s Wieden and Kennedy’s new Nike spot ‘write the future’ that really grabbed my attention.
Okay, so in the advertising world it’s not the most original idea (Adidas had a similar campaign thought a few years ago), but it is beautifully executed and they’ve thrown a few pennies at it. Watch it and you’ll see what I mean. In fact, the 3 minute spot during the Champions League Final apparently cost £1.5million. How do I know? Because ITV accidentally cut off the last 10 seconds. Whoops. There goes the logo and endline.
Nike are now, justifiably I think, demanding their money back. ITV messed up, and when a spot costs £1.5million...
Thing is, the mistake got them lots of free news coverage. One of the 7.6million people who have now viewed it on YouTube commented that it was thanks to the news he’d heard about it. All that extra publicity and no mistaking it was a Nike ad anyway. Goal. I should ask my PR colleagues if ITV can be persuaded to do the same for one of our brands.
CREDITS:
Music is by Dutch rockers Focus.
Directed (very beautifully) by Alejandro González Iñárritu.
