The Kindred blog

Cheers!

Post by Creative Services Director, Matt Harding...

Hearing top wine buff Hugh Johnson has put his Wine Guide 2011 out as a mobile app made me think about Hugh’s role in my own spiritual wine journey.
 
In 2001 what I knew about wine could be written on the screw cap of a heavily oaked Australian chardonnay. Until that is, I took the family on holiday to Ebeon in South West France.  
 
I can picture it now: a simple stone farmhouse, a swimming pool, a hammock and Hugh Johnson’s World Atlas of Wine. I picked it up, laid back, and was hooked.

What it doesn’t tell you about wine isn’t worth knowing. The history; how to choose, taste and serve the stuff; the importance of earth and weather; the fragility of the vine; and the number of stages involved.

We couldn’t create a fine wine at Kindred HQ if we danced barefoot in tubs of grapes ‘til doomsday. But we do understand that creating something wonderful is a fragile business that depends on a blend of factors. The best idea can be let down by poor execution, so we’re here to make sure that doesn’t happen.
 
As for the app, I don’t think it’ll capture the magic of the book (wrong channel, as our media friends would say). But it might save someone the embarrassment of confusing their sauternes with their sauvignon