B2B, you've come a long way baby...keep going.
Ever wondered what the B2B sector thinks of social media? Client Service Director Kate Worswick and Social Media Director Paul Armstrong found out last week at the IDM B2B annual conference. Deane McIntyre, Head of Campaigns and online, Vodafone Global enterprises and David Chalmers, Head of Digital Marketing for Cisco Systems, really answered the question. Both men understood social media is not just about the immediate gratification of ROI. Although both gave powerful examples of the financial return social media can achieve (no doubt to the delight of their boards and FDs), they gave real insight into the potential social media tools have to reach new business customers, achieve a better understanding of existing customers and how this can be used to shape a company to benefit customers and the bottom line.
Although the level of knowledge varied across the audience they all had two things in common; their fears over using social media remained the same and their desire to maximise the potential social media offers was a priority. More info here, here and here.
