We're loving the simplicity and UI of the new iAd platform the mighty Apple announced a few weeks ago. Whether you like the ad itself (must admit we're not huge fans) the relationship dynamic between the user and the app/ad is undeniable. What's your take?
The team just got its first play with Apple's new baby - the iPad. Matt from Futureworks popped in to go through the features of the new device. We're hooked. Heavier than imagined, the team remarked on the ease of use and interesting new take on books and magazines. 'It's certainly a game changer if the publishing industry let it be' said Katie Treggiden, Client Service Director / Chief Inspector of Shiny Things (below).
