The Kindred blog

Kindred are recruiting for a Senior Account Manager!

If you've been keeping up to date with what's happening at Kindred, you'll know that we're not your run of the mill PR or advertising agency. In fact, we're a little bit different. Not only do we work with clients spanning the charity, public sector and private sectors, but we also offer a whole range of marcomms 'solutions' from PR and stakeholder relations, to design and brand development, to advertising and social media.

We currently have a very exciting opportunity for a Senior Account Manager.

You would be leading and working across a number of clients, including automotive and health & beauty. We are looking for strong integrated media skills, particularly TV, Press, & digital. Additionally as part of the role you will be required to help on New Business and pitching from time to time.

Start date: March 2012
Term: Permanent
 
If you think you've got what it takes to join our team and would like to receive further information, please contact recruitment@kindredagency.com or call 0207 010 0800 and ask for Hannah Jones.

**No recruitment agencies please**

We look forward to hearing from you!

Click here to download:

Senior_Account_Manager_JD.doc (172 KB)

(download)

Click here to download:

Senior_Account_Manager_JD.doc (172 KB)

We are proud to announce…

..that BabyCentre, the #1 pregnancy and parenting destination worldwide, has appointed Kindred to deliver a year-long national campaign of consumer-facing communications, showcasing the site's wealth of information and how it supports new and expectant parents, as well as handling targeted communications with the trade media.

BabyCentre, which is visited by more than two million people in the UK every month, has been looking out for a PR agency to help ramp up its sales and marketing activities in order to increase brand awareness among parents, as well as highlighting the features of its unique life-stage marketing platform to the media community.

Aimee Geller-Promisel, Director, Public Relations for BabyCenter LLC said:  “BabyCentre currently serves over 24 million families worldwide every month, with a blend of expert advice and mum-to-mum wisdom personalised to the age of her child.  Our mums trust us to share in their private journey, which is a hugely privileged position. We wanted an agency in the UK which could help us tell our story, demonstrate our leadership in this space and communicate our offer to complimentary brands."

Making a difference

Post by Creative Director, Anton Ezer

Malaria No More UK

They make a difference everyday.

Everything they do, every penny they raise, saves children’s lives.

That’s why we wanted to work with them.

We did it because we wanted to help them get their message across to a wider audience.

We did it to help them raise more cash.

We worked with some fantastic people to make it happen.

A world renowned wildlife photographer.

The London School of Tropical Diseases.

One of the UK’s leading retouching studios.

They all helped us at no cost.

They wanted to make a difference too.

In their own way they have.

If the work we’ve produced helps to increase donations then Malaria No More UK can continue to make a difference.

They can continue to save children’s lives.

(download)

Click here to download:

MAL02S0001_Nowhere-to-Hide_MV1-264.mov (12.03 MB)

(download)

Click here to download:

making-a-difference-rFpjkqtvixbIoGstueqo.zip (1.25 MB)

A new look for The Brewery

This week sees the launch of a whole new look for The Brewery, the historic Whitbread brewery that is now the leading conference and event venue in the City of London. We have developed a new brand (with in-house design agency Unreal) that is being extended throughout the venue, and created a stunning new website designed to engage with audiences and drive more enquiries. And we’re pleased to say the client is delighted... 

UKSP bring Kindred on board to raise brand awareness

Kindred have been appointed by People 1st to run a six month brand awareness campaign for their UKSP careers website. Director, Lorna Gozzard spoke to PR Week about our involvment:

"As an agency, we have a great deal of experience working in the careers and training fields, as well as with Sector Skills Councils, so we’re delighted to be working with People 1st. In particular, we’re looking forward to producing an effective PR and digital campaign which will produce some really measurable results.”

Click here to find out more.

Time to invest in a trophy cabinet

Post by Hattie Fitzgerald, Senior Account Exec

Us Kindredites are on a bit of a winning streak at the moment and last night’s PRCA awards were no exception, as we picked up the award for the B2B campaign of the year.

The campaign in question was the ‘Compare The Manager’ campaign that we ran for the Chartered Management Institute. Aiming to get audiences thinking about their management styles we devised an app which told you what type of manager you are. It also cannily deduced which celebrity manager – for example Richard Branson or Fabio Capello - you are most like.

Over 6,000 people completed the app in the first month and the accompanying news story, which focused on negative management styles and dream celebrity bosses secured over 200 pieces of coverage, including 23 national hits. Highlights included the BBC News Channel, ‘Today’ on BBC Radio 4, ‘Drive Time’ on BBC Radio 5 Live, Daily Mail, Daily Mirror and Metro.

We also developed an ad burst asking unsuspecting commuters if their management style was more ‘Branson than Brent’ or ‘Karen Brady or the Brady Bunch’.

So all in all a great result for a great client, and just the type of fully integrated campaign that we like at Kindred.

Click here to download:

Kindred&CMI_integrated.pdf (433 KB)

(download)

Click here to download:

Kindred&CMI_integrated.pdf (433 KB)

Lip Brilliance on Facebook

Yesterday we launched a new Facebook app for Blistex, promoting their new Lip Brilliance lip balm. A cool little competition to win £150 of Topshop vouchers. You can check it out here. Already 3500 entries since yesterday! 

Kindred are double winners at the Somecomms awards 2011

Post by Community Manager,  Abhilasha Punj
 
Wednesday night was a very exciting evening for Kindred’s ‘make mine Milk’ team.  We won two Some Comms Awards (awards which cover the social media and digital comms industry). 
 
Award number one: Best Use of Facebook
 
Best Use of Facebook looked at the ‘make mine Milk’ Facebook campaign over the last twelve months.  The Facebook page, which now has almost 90,000 Facebook fans, is positioned to improve the attitudes of British teenage girls towards milk. This was done through creating a community for teenage girls to find out about the latest celebrity gossip and news whilst encouraging them to contribute with comments and upload user generated content. So far we've had our 'Milkers' - as we like to call them! - uploading milk-tashed photos, milk related T-shirt designs, poems and milk challenges (downing a pint of milk in the fastest time).
 
We had some really tough competition for this award, including, Smirnoff’s Nightlife Exchange project so it’s fantastic to walk away with top prize!
 
Award number two: Best Use of Social Media
 
Best Use of Social Media looked at the entire ‘make mine Milk’ campaign over the last twelve months.  The work we did included various events and tactics to encourage community engagement with the campaign on Facebook, Twitter and YouTube.  Some examples are:

• The Milk Challenge, which asks celebs and fans to film themselves downing a pint of milk in the fastest time possible. This was launched by Justin Bieber, whose video generated over 300,000 views.
• The Wanted secret gig, which took place on a ‘make mine Milk’ double decker bus down at Tower Bridge, London with over 3,500 attendees.
• The 2% Fashion competition, fronted by American singer Alexis Jordan, encouraging participants to design their own t-shirts including the colour green and the number two – communicating the message that semi skimmed milk is less than 2% fat.

We had a great night and it was great to see so many great social media campaigns being celebrated.  We are very pleased and honoured for taking home these awards in face of such strong competition.

For more information about the campaign click here:

www.facebook.com/makeminemilk
www.twitter.com/makeminemilk
www.youtube.com/makeminemilk 
www.makeminemilk.co.uk 

Kindred are Recruiting!

If you've been keeping up to date with what's happening at Kindred, you'll know that we're not your run of the mill PR or advertising agency. In fact, we're a little bit different. Not only do we work with clients spanning the charity, public sector and private sectors, but we also offer a whole range of marcomms 'solutions' from PR and stakeholder relations, to design and brand development, to advertising and social media.

We currently have two very exciting opportunities for an Office Administrator and Art Worker.

Office Administrator: If you’re looking for your first job in the city and would like to start a career in office management, then this is the role for you!
Start date: November 2011
Term: Permanent

Art Worker: This is an opportunity to dip your toes into a variety of projects, working on material such as; poster, press ads, flyers campaigns and corporate newsletters. If you work well unsupervised and are experienced in this area – we’re looking for you!
Start date: as soon as possible
Term: 3 month contract – potentially perm
 
If you think you've got what it takes to join our team and would like to receive further information, please contact recruitment@kindredagency.com or call 0207 010 0800 and ask for Hannah Jones.

**No recruitment agencies please**

We look forward to hearing from you!

Click here to download:

CREATIVE_ARTWORKER.docx (215 KB)

(download)

Click here to download:

CREATIVE_ARTWORKER.docx (215 KB)

Click here to download:

FOH_Job_Description.docx (222 KB)

(download)

Click here to download:

FOH_Job_Description.docx (222 KB)

Times ‘four’ award nominations

All of us at Kindred were thrilled to learn this morning that we have been shortlisted for four awards!

Kindred has received three nominations for the PRCA Awards and one nomination for the The Grocer Marketing, Advertising and PR awards (GMAP).

In the PRCA Awards, our ‘make mine Milk’ campaign is up for the Digital and New Media Award, alongside the ‘Compare the Manager’ campaign we devised for the Chartered Management Institute (CMI). The CMI campaign is also up for the B2B Award, so it will be a busy night for Kindred! The full shortlist can be found here.

The ‘make mine Milk’ campaign has also been nominated for the Integrated Campaign of the Year Award at The GMAP awards! More details can be found here.

We are really pleased to have our campaigns recognised by such prestigious awards - it gives a real boost to everyone at the agency to know our hard work is being recognised.